Hi, & welcome to MMMI! We're so happy that you'd like to know a little more about our brand. My Mum Made It is an Australian based and female run clothing, accessories and lifestyle brand on a mission to provide cute and empowering pieces that are also environmentally friendly and ethically produced. My Mum Made It is a non seasonal, ready to wear clothing brand created for creatives who love to sport a mixture of unique ahead of trend styles that are are also comfy, cozy and sustainable. Our aim is for you to be free to express your style without worrying about your impact on the planet. ੈ✩‧₊˚
In 2015 Australian based designer Nyree Leckenby founded the brand My Mum Made It after selling hand-made dresses out of thrifted bed sheets at her local markets. She decided to call the brand "My Mum Made It" as a nod to the dresses being hand made but also a cheeky response to people asking where she got her dress from. Today the brand embraces comfortable, everyday lounge to streetwear along with bags,
shoes & lifestyle accessories with a soft and feminine accents influenced from Nyree’s British heritage intertwined with the cuteness of kawaii influence. Beyond aesthetics, My Mum Made It embraces a profound commitment to the environment, focusing on employing eco-friendly fabrics and materials that are soft and cozy. This conscientious approach nurtures both the wearer's comfort and the planet's well-being.‧₊˚❀‧₊˚.
At MMMI, we pride ourselves on creating a harmonious blend of aesthetics and sustainability throughout our brand. Our commitment to eco-conscious choices extends from our clothing materials to our packaging. We carefully select FSC-certified recycled paper for our tags and mailer bags, enhancing the overall visual appeal while ensuring responsible sourcing. Our dust bags and jewelry packaging are crafted from recycled polyester, embodying our mission to minimize waste. Our clothing labels are made from organic cotton. Moreover, our clothing line predominantly features organic cotton, Tencel, and various other recycled and sustainable materials, reflecting our dedication to both style and environmental responsibility. You can find the exact materials and packaging details on the descriptions of each product listing. As much as we care about our impact as a brand, our goal is to provide complete transparency so you as a consumer can also make a fully informed purchase choice down to the packaging your products are shipped in. We are constantly finding new ways working to improve our impact every step of the way. .·:*¨༺
Chinese production often gets a bad wrap but in our case our story couldn't be more beautiful. Our founder, Nyree met our production team manager back when Nyree started the brand and was then introduced to our production managers father who was a seamstress in the past and began to sew Nyree's first collection.
From here the team has grown with My Mum Made It over the years to form a close knit environment of friends and family who share the same passion and heart for MMMI. Such a unique structure allows MMMI to better control quality, enable full transparency of materials used and adhere to the highest ethical standards.